Hello, I'm Apoorva!
A product designer with a strong foundation in graphic & visual design, who strives to build user experiences that are not just usable, but impactful at the intersection of business, technology, and people.
↳ Currently Product Design Intern at Cardiac Insight Inc. (Medical Equipment Manufacturing).
↳ Past experience at Paytm (Fintech), Gartner (Research & Advisory), UW Medicine, WSDOT, and The Connecthub (Creative Agency).
↳ Pursuing an M.S. in Human-Centered Design & Engineering at the University of Washington, Seattle.
VIEW MY WORK ↓
My recent projects
Selected work

Paytm Merchant Loan Gamification
Turned complex loans into wins by redesigning the loan journey for 37M+ merchants at India’s biggest fintech company - Paytm, unlocking $156M+ in value.
B2B
FinTech
Engagement
Gamification

WSDOT iOS App
From first- time riders to daily commuters, reimagined Washington’s ferry app for 1M+ riders, improving route discovery, booking completion, and vehicle reservations.
Transportation
Personalisation
User-Friendly
Usability Testing

Hisense Amazon Brand Launch
Launched Hisense on Amazon India with a unified branding system across product pages and brand store, achieving 3× higher engagement through the “Say Hi” creative framework.
E-commerce
Branding
Marketing Design
Visual Strategy

Cardea Solo – Simplifying ECG Workflows
Redesigned Cardiac Insight’s flagship ECG software to streamline cardiac diagnostics, cutting report time by 57% and enhancing workflow efficiency with a modern, intuitive interface.
Product Design
Vibe Coding
GenAI Prototyping
Healthcare UX

EverFresh
Tackling urban food waste with a smart, sustainable food system that combines reusable boxes, AI-powered freshness sensors, and inclusive multi-sensory design for diverse abilities.”
AI Assistance
Innovation
Startup Idea
Accessibility

AI vs Humans
Tested trust in design — running experimental research on how AI vs Human recommendations shape adoption, reliability, and perceived usefulness.
Statistical Analysis
Data Visualization
AI
Research
Testimonials
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