Hello, I'm Apoorva!

A product designer with a strong foundation in graphic & visual design, who strives to build user experiences that are not just usable, but impactful at the intersection of business, technology, and people.

↳ Currently Product Design Intern at Cardiac Insight Inc. (Medical Equipment Manufacturing).
Past experience at Paytm (Fintech), Gartner (Research & Advisory), UW Medicine, WSDOT, and The Connecthub (Creative Agency).

↳ Pursuing an M.S. in Human-Centered Design & Engineering at the University of Washington, Seattle.


VIEW MY WORK ↓

My recent projects

Selected work

Testimonials

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  • 5

    / 5

    I highly recommend Apoorva Goyal for her exceptional web design skills. She recently redesigned key pages of our website, exceeding expectations with her creativity, professionalism, and technical expertise. Apoorva demonstrated a deep understanding of our needs, delivered a polished, cohesive design that improved user experience, and maintained excellent communication throughout the project. Her dedication and passion for quality work make her an invaluable asset to any team!

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    Jeffrey Bosoah

  • 5.0

    / 5

    I am pleased to write a recommendation for Apoorva Goyal, whom I had the pleasure of working alongside in the Human-Centered Design Engineering course at the University of Washington creating a product called EverFresh to positively impact climate change. Apoorva consistently demonstrated exceptional perseverance, a high level of organization, and deep technical expertise in user centered design, making her an invaluable team member. What stood out most was Apoorva’s ability to tackle complex problems with a calm and methodical approach. Despite the demanding nature of the course, Apoorva was always able to break down challenges into manageable tasks, which not only kept our team on track but also ensured we delivered high-quality results. Her attention to detail and systematic approach to design processes were key contributors to the success of our projects. Beyond technical skills, Apoorva displayed a strong commitment to human-centered design principles, always putting the needs and experiences of users at the forefront of every decision. Their ability to balance user empathy with technical feasibility was truly impressive. Overall, Apoorva is a highly talented individual with a great combination of technical knowledge, organizational skills, and determination. I have no doubt that she will excel in any future endeavors, and I am excited to see what she accomplishes next.

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    LiAnn M.

  • 5.0

    / 5

    I had the pleasure of mentoring Apoorva when she joined Gartner, and I highly recommend her as a great fit for any team. Apoorva is a curious, adaptable, and flexible person. She takes ownership of her work and ensures projects are completed successfully. Her impressive projects during her tenure reflect her deep understanding of design and users, as well as her ability to break down tasks and explain them clearly to stakeholders, which highlights her excellent collaboration skills.

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    Meenakshi Walia

  • 5.0

    / 5

    I’ve known Apoorva for over 4 years, and she used to report to me at Paytm directly. Apoorva has a strong sense of UX approach towards B2B products. Apoorva has great design skills needed to help organizations stand out in an increasingly competitive environment. She is proactive and instills impressive design skills that seamlessly blend her knowledge of aesthetics with the functionality of interfaces. She is good at collaborating with stakeholders and understanding their requirements. One of her exceptional design campaigns single-handedly led by her (which targeted the small startup owners in India) led to an increase in 27% sales and improved brand awareness by 21%. What I really appreciate about Apoorva is her ability to bring people together and help them. She is someone who takes feedback positively and works on it. And I would highly recommend her for any role.

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    Priyanka Chetal Sharma

  • Figma

  • Adobe Creative Cloud

  • Qualtrics

  • SPSS

  • Advance MS Excel

  • JavaScript